|本期目录/Table of Contents|

[1]孔庆波.基于赛事门票价格功能的消费心理研究[J].山东体育科技,2012,05:0.
 KONG Qing-bo.Consumer psychology based on function of sports tickets pricing[J].,2012,05:0.
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基于赛事门票价格功能的消费心理研究

《山东体育科技》[ISSN:1009-9840/CN:37-1011/G8]

期数:
2012年05期
页码:
0
栏目:
出版日期:
2012-09-25

文章信息/Info

Title:
Consumer psychology based on function of sports tickets pricing
作者:
孔庆波
重庆文理学院 体育学院, 重庆
Author(s):
KONG Qing-bo
College of Physical Education, Chongqing University of Arts and Sciences, Chongqing 402160,China
关键词:
体育赛事门票价格价格功能心理表现
Keywords:
sports events ticket price price function mental performance
分类号:
G804.8
DOI:
-
文献标识码:
A
摘要:
运用文献资料、逻辑分析等研究方法,对体育赛事门票价格的功能进行了分析,并在此基础上研究了观众体育赛事门票消费的心理表现,旨在为体育赛事门票定价和赛事运营可持续发展奠定理论基础。结果显示,体育赛事门票价格具有体育赛事衡量、观众自我拟比、市场需求调节和心理价位特定等功能。而在此影响下,观众形成了习惯性、倾向性、敏感性和感受性等多种体育赛事门票消费的心理表现。
Abstract:
In order to lay the theoretical foundation for pricing of sports tickets and sustainable development of sports events, the paper uses literature, logic analysis and other research methods to do research on the function of sports tickets pricing and studies the consumer psychology of audience on sports tickets. The paper finds that the price of sports tickets has the function of measuring sports size,quality or value,satisfying self-consciousness,regulating market demand, and positioning psychological price. Under this influence, the audience forms so many consumption psychologies on sports ticket as habituality, tendency, sensitivity and sensibility.

参考文献/References

[1]雷霞.消费者购买决策过程的实证分析[D]∥南宁:广西大学,2007. [2]李卓.基于需求心理学的家用产品设计的研究[D]∥西安:陕西科技大学,2010. [3]梁斌.基于双边市场理论探讨我国体育赛事门票定价策略[D]∥北京:首都体育学院,2010. [4]杨媛.蔡元培的心理学思想及其贡献[J].中国地质大学学报:社会科学版,2006,6(6):77-85. [5]滕华.基于绿色营销的消费心理与行为研究[D]∥合肥:中国科学技术大学,2005.

备注/Memo

备注/Memo:
-
更新日期/Last Update: 1900-01-01